Tuesday, June 5, 2007

SugarCRM with Seagull, Chapter 3 (final)

The thing finally works & is simply great. It took a little time but it is really good tradeoff because you gain all of SugarCRM functionality and development of such would take way more time.
Experience with provided API is that it is really easy to communicate with. A little bit frustrating was the fail to use PEAR`s SOAP_Client, but nusoap does the job just fine (if anybody have done it with mentioned package, please place a comment with a guide for providing complex datatypes).

So to summarize: Christians - Lions 1:0 :)

Monday, June 4, 2007

Technocrati submission

Have submitted this blog to Technocrati, will see if it drives attention, I am interested in feedback

Adwords experiment

I have started an interesting experiment with AdWords service of Google. I have chosen a high quality software product. Selected the right keywords, made geotargeting & started advertising. Have made a campaign with 2 adgroups (one for broader keywords, another for the best matching keywords). These groups compete against each other. Its really interesting that broad keywords, with terrible CTR`s & with tons of impressions are performing better. The CPC is better, so the price of clicks is for astonishing 30%. lower. The purchase-quality of clicking users could be worse of course, but will continue the experiment & report the results.